Utilizing upselling

In the last few weeks I’ve learned so much about selling online that I want to share with you.

Most recently, about—

Upselling: I’m sure you know what this is and have experienced it.

You’re buying one thing, and then as you’re checking out, the site offers a few products you might also be interested in purchasing.

These pair perfectly with what you’re already buying.

If done correctly, you should be enticed to buy the upsell—thus bringing in more money to the business from your single transaction.

→ This means if you have a business and aren’t utilizing this tactic, you 100% should start.

Upselling with Courses & Services: I’ve been working this summer on Ground Zero, and was planning to use Meta Ads to drive some beginning sales and help build up a customer base.

My mentor mentioned though that ads leading to higher priced courses/classes don’t usually convert well.

However, what can be done, is to create a first product that is $100 or less—and then upsell to your second and higher priced product.

If they pair together nicely then your chances of upselling are much higher.

And even if your customer doesn’t purchase the upsell immediately, you now have their email and have access to selling it to them in the future.

The idea being that you’re nurturing them into your business, and they’re seeing the value you’re already providing them in the first product.

→ Most importantly though, you’re fully meeting and coming through on the expectations of your first product.

You’re solving the problem that brought them in.

None of this “to get the rest of this, you need to pay more,” which damages your customer connection and trust from the very start.

Solving the one problem though, can create additional “problems” that they’ll need your help in solving…

Cue your upsell.

Here’s the how I’m utilizing all this with Fisher Philbrick

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