I made a mistake

Mistakes in your own daily and personal life are annoying.

Mistakes in your business?

Way more annoying, not to mention typically more impactful and damaging.

Guess what I did this past week?

I made a mistake in my business.

I created a free internal resource for past coworkers who were interested in starting and building a small business.

It was an amazing opportunity, and I created a landing page explaining the resource, had an email sign up so they could receive it, and created a 3 email automation spread out over a week.

In the first few days I had 10 people sign up to go through the resource.

Amazing!

What I didn’t realize though…is that my Welcome Series was also triggered when they signed up for the resource.

The trigger for that automation is set for “any new subscriber.”

I was annoyed at first, since it meant double the emails for them, but then thought it would be okay…

Until I realized that all 10 sign ups didn’t engage with the Welcome Series, which had been set up to unsubscribe unengaged folks. (Quality subscribers over quantity…right!?)

So what happened?

While I was trying to welcome new folks into the business, I single-handedly kicked them out.

Sunday morning when I saw that the new emails were all inactive due to my Welcome Series, my whole mood and demeanor dropped.

I was frustrated, annoyed, and felt like all the hard work was a complete waste.

One of those, “Can’t I just catch a break!?”

However. When mistakes come up like this, it’s important that you don’t stay in this negative mindset for long.

It won’t help you get out of what’s happened, and it’s more damaging the longer you stay there.

→ I had to switch my mindset and focus to seeing what I could learn from this, and fixing the problem so that it wouldn’t happen again.

Oh, and I was praying a bunch that God would help me not be discouraged and upset over it all. (A key element to have and add in your daily life!)

Here’s what I did: