It's all about the C

I’m coming up to the final week at my internship.

Here’s what I learned this past week:

Most of you are probably used to having and running a B2C business.

This is where you as the business are selling to a consumer. 

The internship I’m in now is within a B2B.

The business is selling to another business.

However! I just learned a nuance within this that brings a lot more to the table for all business leaders and entrepreneurs.

After my business trip to NOLA, I kept coming back to how impactful it was to know who the business is looking to serve.

The C as it’s called.

But, we are in a B2B.

The main emphasis and focus is on the B’s and how we will appeal to them and get their business.

I couldn’t put words to my overall suggestion to give to the company besides “I think we need to pretend like we’re a B2C in order to get their B.”

Turns out, this is actually a thing!

It’s called B2C2B.

Your business is selling to the consumer, who will then bring you into their business—which is the outcome you’re looking for.

I’ve made a great video recap on this, and have an article linked in the post where you can learn more about this.

The value though, is that wherever you are in business, the most impactful thing you can do is focus on, serve, and truly know who your C is.

Especially with the rise of AI and automation, it’s even more important to know why you’re doing what you’re doing and to be intentional.

My favorite part of B2C2B?

I’m passionate about working with and serving Cs in any business I’m in.

Therefore, B2B is always a bit ehhh and boring.

Software services? Boring.

But tell me about the person looking to get these services for their business?

Amazing.

I’m now pumped up and excited about creating and executing strategy around how we can market and sell to that person.

There’s still lots to learn, but the potential is huge.

I think B2B’s are quickly going to learn that they need to implement a B2C2B model if they’re going to be competitive and successful in what they do.

For myself? I’ll be using this strategy as I build Audyx.

I’m shifting from a B2B “pain point” POV, to sharing directly with my C’s all I can bring them when they bring me into their B.

Working on incentive and positive based messaging to appeal to the C.

I’ll then share the B2B pain point perspective later in the sales process, likely once I get them on a demo call.

It’s a huge shift, and one I’ll be updating across the Audyx this weekend into next week.

What are your thoughts on all of this?

Have you heard of B2C2B?

Would love any insight or perspective you have to share.

Feel free to click reply and get a conversation going,

Michael